Since Phyto was created in 1969, its philosophy has always been to respect hair and nature in order to effectively manage them. A pioneer and genuine driving force in the field of botanical science, the PHYTOSOLBA Laboratories carefully identify the plants’ active ingredients before choosing the most effective ones and selecting the most appropriate method of extraction.
It is absolutely normal to lose hair. Losing about 50 hairs a day is part of the regular functioning and life cycle of hair. Beyond that, hair loss is considered excessive and requires treatment.This is why it is important to act promptly. To optimize its action, use a thinning hair shampoo as a complement to a thinning hair treatment.
The hair has a natural life cycle. However, the scalp may become devitalized, due to certain aggressive factors, causing it to lose proteins and vital amino acids. Subject to the daily attack of harmful external elements, the hair loses its vitality and becomes dull, limp and brittle.
Dry hair feels rough and appears lackluster. It becomes easily tangled, is often brittle and prone to breaking. Mechanical styling is harmful to the keratin in the hair and increases the porosity of the cuticle. As a result, moisture contained in the hair fiber evaporates, leaving hair dry and dehydrated.
In its normal state, the scalp’s sebaceous glands provide lubrication, thanks to sebum. When this secretion becomes excessive, the sebum weighs down the hair, making it difficult to style. This phenomenon may worsen if a perfectly adapted shampoo is not used. It is thus essential to use a specific product that will restore balance to natural sebum secretion.
Normal hair is the result of an overall healthy balance. Naturally beautiful hair is neither too dry nor too oily and has no specific disorder. Therefore, maintaining its healthy balance is essential! This is why PHYTO has launched a line of products suitable for all hair types to purify the scalp, maintain its balance and enhance hair’s natural beauty.