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PREFERENCE

Get a colour that’s undeniably vibrant with our collection of L'Oreal Paris Preference hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip. Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw dropping colour that holds. Unleash your hair’s natural intensity with the experts at L'Oreal Paris. Nothing will stop you or your hair from making a statement this season. Discover the Preference Infinia range.

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Preference Infinia Permanent Color 10.21 Stockholm
Stock24
Price£7.99
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Preference Infinia Permanent Color 10.21 Stockholm

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

Preference Infinia Permanent Color 11.11 Ultra Light
Stock23
Price£7.99
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Preference Infinia Permanent Color 11.11 Ultra Light

Glamorous, fade-defiant color with up to 100% grey coverage. Loreal Paris Preference Infinia 11. 11 Ultra Light Blonde Hair Dye is an expert in fade-defying color, and now includes for the first time an additional Color Extender.

Preference Infinia Permanent Color 9.1 Viking
Stock24
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Preference Infinia Permanent Color 9.1 Viking
Preference Infinia Permanent Color 9.1 Viking

Preference Infinia Permanent Color 9.1 Viking.Preference is legendary for its lustrous color results and fade-resistant formula. Now enhanced with ultra cool tones, combining a mix of illuminating reflects for luminous color that does not look dull. Experience the premium performance of Preference with color radiance for up to 8 weeks.Improved fragrance for a better color experience.

Preference Permanent Color Ultra Platinum
Stock11
Price£7.99
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Preference Permanent Color Ultra Platinum

Absolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.Absolute platinum, lustrous shine reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.

With a luxurious fragrance to help enhance your lightening experience.

Preference Infinia Permanent Color 01 Natural
Stock6
Price£7.99
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Preference Infinia Permanent Color 01 Natural

LOreal Paris Preference 1 Blondissimes Lightest Natural Blonde is legendary for its lustrous color results and fade-resistant formula. It also comes with a precious high shine Elixir. Simply add it to the mix. Experience the premium performance of Preference with color radiance for up to eight weeks. This shade has a superior lightening ability compared to other Preference shades, but it is not a pre-lightener.

An extra natural light blonde or a natural light blonde is only obtained on light or medium hair. If your hair is colored with a dark shade or warm golden highlights, this shade is not recommended. This shade should never be applied after pre-lightening. High shine conditioner enriched with a UV filter and vitamin E. Use week after week to leave color lustrous and hair silky-soft. Permanent hair color in group III. Provides grey coverage.

Preference Infinia Permanent Color 10.1 Helsinki
Stock10
Price£7.99
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Preference Infinia Permanent Color 10.1 Helsinki

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky. The colors are, 1 naples black, 2.16 black voilet ultra voilet black, 3 brasilia dark brown, 3.66 dark red ultra voilet, 4 tahiti deep brown, 4.15 caracas deep mahogany brown.

Preference Infinia Permanent Color 11.21 Ultra Light Pearl Blonde
Stock7
Price£7.99
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Preference Infinia Permanent Color 11.21 Ultra Light Pearl Blonde

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

Preference Infinia Permanent Color 21 Starry Night Blue Black
Stock11
Price£7.99
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Preference Infinia Permanent Color 21 Starry Night Blue Black

Preference Infinia Starry Night revives the look of day 1 color & shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer. Preference Infinia Starry Night locks into the hair, ensuring a luminous and long-lasting color which covers up to 100% of grey hair.

Preference Infinia Permanent Color 3 Brasilla
Stock13
Price£7.99
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Preference Infinia Permanent Color 3 Brasilla

Preference an expert in fade-defying hair dye, now includes for the first time an additional Color Extender. It revives the look of day 1 color and shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer.

Preference Permanent Color P37 Intense Dark Red
Stock1
Price£7.49
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Preference Permanent Color P37 Intense Dark Red

L'Oreal Paris Preference Permanent Color P37 Intense Dark Red is legendary for its lustrous color results and fade-resistant formula. It comes with a precious high shine Elixir. Simply add it to the mix. Experience the premium performance of Preference with color radiance for up to eight weeks. Improved fragrance for a better color experience. If you have a lot of grey this shade will cover them completely.

High shine conditioner enriched with a UV filter and vitamin E. Use week after week to leave color lustrous and hair silky-soft. Permanent hair color in group III. Provides complete cream coverage. It has a gel texture with 35 minutes development time. Available in dark red ultra violet color. Ambient type storage.

Showing: 1 - 10 of 31