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As I Am

The As I Am brand is a separate and distinct enterprise, which markets unique and exclusively-formulated products.

Showing: 1 - 10 of 19
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As I Am Curl Clarity Shampoo
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Price£9.99
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As I Am Curl Clarity Shampoo
As I Am Curl Clarity Shampoo. Remove the Dull. Bring On the Shine! At times your coils or curls just wont act right and its difficult to make them shine and behave. These are the tell-tell signs that its time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair. Gently removes product build up and environmental impurities from the hair and scalp. Sulfate- free. Will not strip hair of the precious natural moisture that makes it thrive. Leaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable. Safe for color-treated hair. After use, your hair will be ready to receive again all of the good things you give it for style and maintenance.
As I Am Cleansing Pudding
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Price£15.99
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As I Am Cleansing Pudding
As I Am Cleansing Pudding. Sulfate-Free Moisturizing Cleanser. Provides a Soothing Scalp Treatment As It Cleanses. Helps Support Healthy Hair Growth. A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level. Cleanses hair of residue and product build-up. Moisturizes as it cleanses. Rids scalp of excess sebum, environmental impurities and shedding scalp debris. Provides a soothing scalp treatment. Helps promote a healthy environment for hair growth.
As I Am Coconut Cowash
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Price£6.99
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As I Am Coconut Cowash
As I Am Coconut CoWash. Cleansing Conditioner. Enjoy a Fresh New Start. Remove Product Residue. Preserve Moisture. You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you have used to style and maintain your coils and curls. Now its time for a sparkling new beginning. This cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level. Spreads easily throughout hair. Gently cleanses hair and scalp. Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse. Makes detangling a breeze. Rinses easily from hair. Helps promote a healthy environment for hair growth. Gentle enough for daily use. Safe for color-treated hair.
As I Am Leave In Conditioner
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Price£9.99
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As I Am Leave In Conditioner
As I Am Leave In Conditioner. Prepare to Style! A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth. Eases wet combing. Helps strengthen hair. Seals the cuticle layer. Supports healthy hair growth. Adds moisture and shine. Prepares your hair for styling. Especially beneficial if custard, gel or setting cream is to be applied for final styling.
As I Am Hydration Elation
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Price£9.99
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As I Am Hydration Elation
As I Am Hydration Elation. Intensive Conditioner. Immerse Your Coils and Curls in Moisture and Emollients. Keep Them Strong and in Good Repair. Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers. Moisturizes deep within the hair shaft. Smooths and aligns cuticle layer. Strengthens weak areas and repairs split ends. Promotes shine. Infused with pure herbal ingredients that stimulate the scalp and hair roots. Helps promote healthy hair growth from the follicular level. Enhances manageability and overall hair health.
As I Am Curling Jelly
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Price£9.99
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As I Am Curling Jelly
As I Am Curling Jelly. Coil & Curl Definer. Define Your Curls. Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling. What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. Defines coils and curls. Minimizes frizz. Reduces shrinkage and enhances stretch. Locks in precious moisture as you harmonize your coils. Formulated with natures best moisturizers and curl boosters.
As I Am Twist Defining Cream
Stock9
Price£11.99
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As I Am Twist Defining Cream
As I Am Twist Defining Cream. Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max! Shiny smoothness, (and lots of it), is what you ll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There is even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.
As I Am Smoothing Gel
Stock22
Price£9.99
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As I Am Smoothing Gel
As I Am Smoothing Gel. Smoothness Where You Want It. Provides Hold & Shine for Smooth Styling. Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. Unlike the average gel, it doesnt contain harsh ingredients... Instead, its made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your "do" where you desire sleekness. Provides a secure hold. Moisturizes. Adds shine. Rinses easily from the hair when its time to cleanse. Wont dry out, harden or roughen hair.
As I Am Doublebutter Cream
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Price£11.99
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As I Am Doublebutter Cream
As I Am DoubleButter Cream. Rich Daily Moisturizer. Lavish Your Coils and Curls. Give Your Hair What Its Asking For... the Moisture. Needed to Feel and Look Amazing! Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The power-packed As I Am DoubleButter Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done. Locks in moisture. Gives dull dry hair softness, shine and manageability. Contains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair. Provides dehydrated hair with what it needs to look and behave its very best.
As I Am Moisture Milk
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Price£9.99
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As I Am Moisture Milk
As I Am Moisture Milk. Daily Hair Revitalizer. Drink Up, Thirsty Hair! Look Alive, Dry Coils! Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. Its loaded with some of natures best emollients to make your hair smile. All ingredients have been carefully selected to promote both the inner and outer beauty of your hair. Shines. Softens. Hydrates. Makes hair more pliable for enhanced manageability.
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